Brand Story

Established in 1980s, nichii has now garnered a network of over 70 stores spread across major cities within Malaysia, Kingdom of Saudi Arabia, Myanmar and growing throughout Asia. nichii is often seen as an epicentre of world fashion trends, where we fulfil the fashion needs of women of all walks of life as the brand progresses.

nichii appeals to women, aged 18 and above who are on the lookout for the latest trends and styles that would suit their daily activities – be it work or play. We aspire for women to think about us for any occasion: whether for an important meeting with the management team or international clients, for a smart casual social event or for a weekend away from the city. At nichii, one can find clothing for almost every type of occasion; from day-to-night, casual wear and workwear as well as shoes and accessories.

nichii’s strategic intent is to transcend the traditional boundaries of fast-fashion retail industry with continuous expansion as well as to revolutionise the brand. With our heritage stemming from supplying designs to major department stores around Kuala Lumpur & Malaysia in the 1980s, we have deep fashion experience in the region, but have strived to continuously change & adapt to the evolving fashion industry over time.

To bring our fashion heritage into this new digital age, 2018 marks the launch of our online store so we can send our quality styles to the modern woman across Malaysia & beyond.

nichii is focussed on 3 things:

1. Inspiring people through our clothes and everything that we do.

2. Offering the very best quality, price and trend in our products by always going the extra mile.

3. Advocating affordable styles in our effort to make every woman feel empowered.