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Brand Story

Established in 1980s, nichii is Malaysia’s very own fashion mecca. With our heritage stemming from supplying designs to major department stores around Kuala Lumpur and all over Malaysia, we have deep fashion experience in the region, but have strived to continuously change & adapt to the evolving fashion industry over time.

At nichii, one can find clothing for almost every type of occasion; from day-to-night, casual wear and workwear as well as shoes and accessories. nichii is the answer for women who are constantly on the lookout for the latest trends and styles that would suit their daily activities – be it work or play.

Everyone looks to nichii to dress for any occasion: whether for an important meeting with the management team or international clients, for a smart casual social event or for a weekend away from the city.

With our heritage stemming from supplying designs to major department stores around Kuala Lumpur and greater Malaysia in the 1980s, we have deep fashion experience in the region, but have strived to continuously change & adapt to the evolving fashion industry over time.

To date, we have over 70 stores spread across major cities within Malaysia, Kingdom of Saudi Arabia, Myanmar and growing throughout Asia. For wholesale, partnership or franchise enquiries, please write in to hello@nichii.com